Go Back
Go Back

Objection handling guide: The ARC framework

Learn how to handle objections using the ARC framework and step through a library of real-world experiences.
15
min read
August 11, 2025
SHARE:

In the financial services industry, an objection-handling framework can be especially useful when opening up a discussion with clients. By anticipating objections and having a structured approach to addressing them, you can create a more positive and productive conversation.

This can lead to better outcomes for both you and your client, as you can ensure that their concerns are fully addressed and they have a clear understanding of the options available to them.

Plus, by handling objections effectively, you can demonstrate your value as a trusted advisor and build stronger relationships with your clients over time.

The ARC objection framework

The ARC framework is a commonly used method for handling objections in a simple and effective way. ARC stands for Acknowledge, Respond, and Continue. This method is particularly useful for handling simpler objections that may arise during a conversation, negotiation, or sales pitch.

The first step in the ARC framework is to acknowledge the objection, listen actively, and empathise with the person who is raising it.

Next, you should respond to the objection by providing a clear and concise answer, addressing the concerns raised by the objection, and providing relevant information.

Finally, you should continue the discussion by moving the conversation back on track and continuing forward with qualifying the client.

  • Acknowledge - "Yes, I understand you're pushed for time."
  • Respond - "It’s a really quick call."
  • Continue - "So, you said you turned over $X.”

Using the ARC framework has several benefits:

  • It allows you to handle objections in a structured and organised manner, making it easier to manage the conversation
  • It shows that you're actively listening and addressing the person's concerns, which can help to build trust and strengthen the relationship
  • It can help to prevent objections from escalating into more significant issues, saving time and resources in the long run

ARC-based objection responses

Now, let's put the ARC framework into practice.

Straight forward objections to be handled using the ARC method

Objection Response
“I would like a call back." or "This is taking too long.” A: I completely understand you’re pushed for time and looking for a callback.
R: This will be a super quick call, which will allow me to streamline some options for you on the back-end.
C: Can you tell me a little bit more about the business you run and what you specialise in? 
“I answered all these questions with your colleague already."
A: I really appreciate your time on the phone with my colleague running through the initial criteria.
R: However, those questions were to confirm that, at minimum, you qualify for some sort of loan. My job now is to understand your business in more depth so I can provide you with a strong indication of what you’re eligible for, as working capital/asset finance is my speciality. I'll be able to use this information to advocate for you on behalf of our lenders and ensure we get the best outcome possible.
C: With that being said, are you able to tell me more about your business operations?
“I've tried to get finance before." or "I have a bad credit file."

The client's adamant they don't qualify.
A: I completely understand the experience you’ve had in the past with other lenders/brokers.
R: Given our platform makes us one of the largest commercial brokerages of our kind working in this space, I can assure you that we’ll be able to let you know exactly what you’re eligible for. I’m more than happy to do a quick updated assessment for you in-house. It doesn’t cost anything, and then, at least, you walk away with either an option or a game plan for you to work towards in order to qualify for something in the near future.
C: Continue onto fact find.
“I don’t feel comfortable using the bank link.” A: I completely understand where you’re coming from; it’s important to know who you’re working with and that you have the reassurance needed around what financial information you’re sharing.
R: Have you ever used illion bank statements before? You may have used it with any other major bank or non-bank lender in the past. Essentially, it takes a snapshot of your business conduct at this moment in time in a read-only PDF format that a credit analyst needs to assess your serviceability. illion are one of the three main global credit data providers and have bank-grade encryption and used by lenders Australia-wide.
C: No worries, let me send you off a quick email with some additional information about the illion link and a bit about Valiant and who we are in the Australian market. If you’re able to take a read, and once you feel comfortable, upload the statements for me? It should only take 30 seconds.
“Can I do the bank statements/return the documents later?”
A: I completely understand that you’re busy at this time.
R: …which is why we've made the document collection process super quick, and it will only take a couple of minutes to return both. What I’ll do for you now is walk you through the process in order to mitigate any IT issues.
C: If you’re able to pop me on loudspeaker and open your email for me now…
“The establishment fee too high.”
A: I completely understand your concerns around the establishment fee.
R: However, this is a small cost to pay in order to be able to achieve [FUNDING NEED] for the [BENEFIT] of the business. This is also your best option given [CIRCUMSTANCE/S].
C: Does this make sense? Great, now we need X, Y, and Z in order to proceed with a loan…‍ 

Working-capital objections to be handled using the ARC method

Objection Response
“I am looking for government loans.”
(GGS/SME recovery scheme loans)
A: I completely understand why a government-backed loan is your preference.
R: I'm more than happy to see what lenders you qualify for across the Australian marketplace, inclusive of the government recovery schemes. However, please bear in mind that the majority of those facilities ended at the EOFY last year. The criteria for these are also quite strict, and the process can be quite lengthy, which may not be ideal if you’re looking to get a facility in place within the next month or two.
C: Continue onto fact find (when you return the quote, let the client know that there aren't any government-backed facilities available at this time)
“I can’t get funds because I haven’t been trading long enough. I’ll go elsewhere then.” A: I completely understand you needing these funds currently.
R: However, given we do work with a majority of what’s available on the market, I can confidently say that…
- Banks need a minimum of 2 years trading.
- Most non-bank lenders need at least 12 months of trading
- We have lenders that can do from 6 months.
C: The good news is that once you hit this trading time, we’ll be able to reassess, so I’ve popped in a call back for us to discuss at X time on Y day.
“I don’t want to use my home as security.” A: I completely understand that you would rather not use personal property as security.
R: However, we can only keep a loan unsecured until we hit 100k/150k (depending on the lender) and this is pretty standard across the market. The caveat will only last as long as the loan term, which is relatively short-term. Lenders will only default to looking at the property if you have severely dishonoured your loan (meaning missed several repayments) or the lender has tried several times to get in contact with you without any success. This rarely happens, and lenders will take every step possible—like going on a payment plan, for example—before resorting to consideration of the property. This is just an extra reassurance for the lender, given the loan amount is quite high and this is a cash flow loan.

Specific objections

Some objections require a more dynamic and nuanced response and may involve educating the client and managing their expectations effectively. Clients may make unrealistic requests in an attempt to secure the best outcome, and it's our responsibility to guide them towards more feasible solutions.

It's important to note that our criteria for evaluating solutions is consistent with the wider loan market. With access to a wide range of options, we can identify the most suitable solutions for our clients based on their unique circumstances.

By handling objections effectively, we can build trust and establish ourselves as valuable partners in our clients' financial journeys. With this in mind, see the other common situational objections below.

Situational objections

Objections specific to asset finance:

Objection Response
“Why should I use you instead of the dealer finance?”
"At Valiant, we're a one-stop shop. Not only can I assist you with this deal, but also anything else you need in the future. I also pride myself on delivering a high level of service in the long term and will be here to assist you long-term."
“The dealer's quote is the same rate but cheaper per month.” "As your broker, it’s my job to find you the best deal—either here or elsewhere. It’s unusual that the repayments are that different, so it’s probably a good idea to get the exact structure from the dealer to compare apples with apples, as the term, deposit, or balloon could be different. If it’s a better holistic deal, I’m happy to send you away with my stamp of approval."
“Why is your fee so high?” "Our fee is not paid upfront and is factored into your monthly repayments. It gives you access to me as your broker for the long term. and I then take care of anything you need in the future."
“Why do I need a deposit?” "I completely understand how important cash flow is to your business. However, given that you don’t have a property or a reference, the lender is going to need a deposit to get this done without any financials."
“The rate is too high. I was expecting something under 6%.” “As you would have seen in the media, rates have been going up consistently. They move even more aggressively in the asset space due to the fixed nature of our loans. As your broker, it’s my job to get you the best deal. However, given you don’t have a property or current financials, this is the most viable option I have available. As your broker for life, I'm happy to revisit this in a couple of years and see if I can refinance you to a better option a little later.”

Other common objections require a more nuanced and dynamic response:

Objection Response
“First call, what is the rate?” "Great question. Rates and overall loan terms in working capital are entirely subjective to your individual business profile. This means that there is no ‘one-size-fits-all’ rate that can be given to clients, and any rates advertised are subject to whether you qualify for them or not. This is why it's important for us to discuss details about your business in detail. The benefit of going through us here at Valiant is we're also able to provide you with a solution without any upfront credit checks, unlike going to lenders directly."

A specific example to help them contextualise this idea is: "Just like you wouldn’t be able to get the terms of a home loan without the bank understanding your personal profile, a commercial loan is similar in this aspect. Except, we can provide this information for you with no lock-ins, contracts, or fees, and overall risk-free."
“I need finance quickly.” "You mentioned you're on a bit of a tight timeline for getting this done. At Valiant, because of the large volume we send through to our lenders, I’ll be able to get your application submitted, prioritised, and funded a lot faster than you would be able to directly or through another broker."
“I need a 4% rate.” (rate sensitive) "Sounds like getting the cheapest rate possible is something you prioritise. A good thing about working with Valiant is we can essentially look around in the market and come back to you with the best rate you qualify for, whether that's with the bank or a non-bank lender. Better yet, because of the amount of volume we send to our lenders, we have strong lending partnerships and preferential pricing that you get access to through us."
“What’s the difference between going through you and the lender?” "Usually, when working with lenders directly, they’ll conduct an upfront credit check, even if you think you’re only making an enquiry. The great thing about Valiant is that we’re able to compare with multiple lenders available on the market and bring you some concrete options so you can make an informed decision."
“Can I just give you PDFs of my bank statements?” "Lenders do prefer the illion link, as it provides a more holistic snapshot of your business’s current conduct in a read-only PDF format. Not only do we need this for our internal assessment, but a credit analyst needs this in order to assess your serviceability. We want to make sure we can get you the most accurate indicative quote possible."
“What are the payout penalties?” "The specifics will depend on which lenders you qualify for across the market, which I'll be able to provide as a part of your indicative quote. However, I always encourage it with my clients. You'll always receive a discount for paying out early, so it allows you to save on some interest payments."
“Are there additional fees to the loan amount itself?” "There is an establishment/origination fee alongside the loan, which covers the cost of setting up the facility. It will be a percentage of the facility. I'll be able to provide what the specific figure will be along with your indicative quote following this conversation."
“I understand my circumstances, but the rate is just too high.” (unsecured loan) "What price point were you expecting?"
[Client answers]
"Where did you get that figure from?"
[Client answers]
"I completely understand where you’re coming from, especially if you haven't taken unsecured lending before. The pricing you're referring to is mortgage-type pricing. This, of course, is a completely different ball game than working capital lending, so we can't compare like for like. A mortgage is an extremely long-term commitment over, say, 30-40 years, in comparison to this short-term loan, which helps you meet your immediate needs over a 6-12-month period. A mortgage is also a secured loan, meaning that if something were to happen to you and you couldn't pay off the loan anymore, the financier would simply take away the house. This is why you’ll find rates under 4%. As this is an unsecured loan, it is much higher risk for the lender but extremely high reward for the borrower."

In case of bank rate objection: "Whilst it is a higher interest loan, interest on a business loan is generally tax-deductible, as it's a business expense. On the flip side, paying more in interest reduces your taxable income, which can mean you pay less tax on your income—definitely talk to your accountant and they can walk you through it."
*Focus on their monthly income instead of the monthly repayments to show they can easily service.
“I have found another lender who's offering cheaper.” "What is the approval you have been presented with, and with which lender/ broker? I want the best outcome for your business regardless if it is through Valiant or not. Are you sure it was an approval you were given, or just an indicative quote? Were all the fees and loading communicated to you? I have found in the past customers are told they’re able to get a better rate elsewhere, but are just verbally told the lowest rate available at that lender—not given a formal or even conditional approval.
Here at Valiant, our quotes are produced via our connections at lenders who work closely with their internal credit assessors, or by the credit assessor’s themselves—subject to a credit check, of course. So, the indicative quotes we provide are very accurate.
As Australia’s largest finance brokerage of this type, and with the volume of business we provide to these lenders, I’m confident that we'll be able to get you the strongest outcome. Are you able to send me the quote/approval you got so I can compare and look to beat it for you?"
“The term is too short.” (unsecured loan) "Typical loan terms in the industry range between 12 and 24 months. This is a fully unsecured loan, which is short-term cash-flow finance to help you meet your immediate business goals. Not a huge longer-term commitment and something you want hanging over your head for a long period of time."
“The term is too short.” (secured loan) "Typical loan terms in the industry range between 12 and 24 months. This is a large loan amount that we were able to look at for you in such a short amount of time to address [CUSTOMER FUNDING NEED]. This is short-term cash-flow finance to help you meet your immediate business goals. Not a huge longer-term commitment and something you want hanging over your head for a long period of time."
“This is not enough funding to achieve what I need.” "As a rule of thumb, in the unsecured lending space, lenders work off a ratio of 1:1 lending—meaning if you turn over, say, $10k/month, you should be able to lend $10k as well. This isn't to say that people can’t get 2 or even 3 times their monthly turnover. In your case, you had [CUSTOMER CIRCUMSTANCE], which prevented you from achieving the full capital needed at this time. At least this way, you can address [PART OF FUNDING] more immediately so you can achieve [NEED PAYOFF] and/or avoid [IMPLICATION]. We can start off with a lower amount, which will get your foot in the door. As your business grows and you build rapport with the lender, we can look at a larger loan amount down the track. You can achieve this through demonstrating strong repayment history, increased turnover, etc."

Tip: Provide an example, if you can, to strengthen this idea. For example: "With another client in [industry], they initially only secured $X. However, once they grew their turnover to $Y, they were able to secure a loan of $Z."
“The bank will do me a better rate.” "As you can imagine, having run your business for X years, the bank has a much tougher, black-and-white criteria that is unfortunately pretty difficult to qualify for. Since…
- You have only been trading for less than 2 years
- You don’t own any property
- Your credit score is a little lower than required for the banks
- You have outstanding ATO debt
You don’t quite qualify for bank-level lending at the moment. We can start off with a strong non-bank lender so you have a foot in the door and can meet your immediate business goals. As your business continues to grow, we can look at refinancing for something sharper when you qualify."
“The bank can provide me with $X, but it’s not enough, as I am looking for more.” "Fantastic! Well, bank lenders won’t do what we call ‘stacking’ in the industry with other bank lenders. Meaning, they won’t lend alongside other banks. However, we can make up the funds with one of our non-bank lenders, as they'll be more inclined to stack. We can get the approval in place fairly quickly, so you can then proceed with it following the settlement of the bank loan. "
“Does this hit my credit file?" OR "I don’t want this to affect my credit.” "We don’t run any hard credit checks. Essentially, we assess everything else and provide you with a strong indicative quote."

If they continue to object: "We get an idea of what your credit looks like through an Equifax credit report. This is a soft credit check and doesn't affect your credit score. In fact, it’s very similar to the report you have access to for free every 3 months via Equifax. We can provide you with the file, as it is yours. This allows us to ensure we’re sending you to the right lender from the beginning, taking into consideration any credit issues and credit score requirements by lenders."
“I can get a credit card for cheaper than this.” "While I understand a credit card may appear cheaper on the surface, there are usually hidden costs and marginal ongoing maintenance fees that aren’t disclosed upfront, unlike our loan facilities, provided all repayments are made on time. In addition to this, our loans are structured as set principle plus interest repayments meaning by the end of the term, you will have everything paid off. However, a credit card has less certainty, as interest will continue to accrue even if you fall behind on repayments. This means the cost can get very high, very quickly. Overall, a loan will provide you with more certainty and transparency than a credit card."

Not working with Valiant yet? Discover how we can help you and your clients secure the right finance, faster. Email us at partners@valiant.finance or get in touch here.