Valiant joins ELFA’s 64th annual convention to talk about the future of B2B equipment lending

The commercial equipment finance industry is changing fast, and so are buyer expectations.

Today’s purchasers want finance experiences that are intuitive, fast, and seamless, but still sophisticated enough to handle complex commercial deals.

At Valiant, we’re not just tracking the shifts—we’re driving them. By bringing consumer-style innovation into B2B equipment finance, from embedded lending modules to AI data-driven decisioning, we’re setting the pace for how the industry evolves.

And later this month, we’re joining a panel of industry leaders at ELFA’s 64th Annual Convention to explore exactly how.

Here’s a sneak peek at the themes we’ll be sharing our insights on:

Understanding the B2B buyer

B2B buyers are increasingly looking for consumer-style experiences, with transparency, speed, and personalisation becoming baseline expectations.

The challenge? Figuring out which B2C principles we can apply in B2B, and where complex commercial deals might need a tailored approach.

Finance platform challenges and opportunities

Meeting buyers where they are requires innovation and flexibility. Yet legacy systems, regulatory requirements, and complex deal structures are still common obstacles.

Technology—especially AI—can make financing smarter, faster, and more intuitive, all without sacrificing sophistication.

Capital flow and flexibility

In a competitive market, offering flexible financing options is key. Alternative capital providers are stepping in where traditional lenders are slower to adapt, and you don’t want to be left behind. The secret to staying ahead? Balancing agility with robust processes.

Looking forward

We can’t wait to meet fellow attendees and share highlights after the event. Keep an eye on our social channels for post-event updates, key takeaways, and insights from our participation.